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The aim of this research was to examine the nature of the relationship between price strategy and brand loyalty in case of a high involvement product (i.e. the car). A consumer may perceive the price of a product as an implication of its quality or as an implication of the value of a purchase in comparison with other goods of the same type. On the basis of the above assumptions, two price strategies...
In this article the author argues that men of knowledge are morally responsible for the poor. Their responsibility stems from the fact that scientific activities contribute to deepening social inequalities. Traditionally, men of knowledge have been held responsible for searching for the truth and for abstaining from scientific enterprises that may deteriorate or even destroy natural environment. In...
It is argued that most of the great discoveries in science, in particular in mathematics and physics, are from the point of view of the common sense unreasonable. A few examples of such discoveries are discussed, among them the Banach-Tarski paradoxical duplication of a sphere, the non-Euclidean geometry, the special theory of relativity and the quantum mechanics.
The position of Polish archaeology within the context of generally exercised practices in the investigated areas is presented. It has been claimed, that the practice which is generally applied, is culture-historical archaeology paradigm. This paradigm was shaped in the field of ethnology within German-language area, during the period in-between wars. Till not long ago it was practiced in the field...
In this essay which comprises one of chapters in Frank Cioffi Freud and the Question of a Pseudoscience (Open Court, Chicago 1998, pp. 115-142) its author, the most harsh and provocative contemporary critic of psychoanalysis, has assembled reasons for concluding that psychoanalysis is a pseudoscience. What makes this text unique among current offerings is the contrary view about a pseudoscience according...
The essay above is a part of the book The Enlightenment between East and West. The Case of Poland, which is an attempt to show Polish Enlightenment in European context. It is based on a hypothesis that Enlightenment, which was deeply conscious of its European roots and character and treated Europism as a very important value, has had a decisive influence on the European model of modern culture and...
The history of diplomatic relations provides a sound basis for the study of the history of economy and culture. Single events also offer a possibility of analysing the “long lasting” processes. They also give us a chance to address some issues concerning transformations in the production process, in the structure of barter trade, social relations and culture transformations. The author has made an...
In the theory of scientific cognition most neglected side are individual differences in cognitive preferences and mind types. Specifically this differences can be described on the basis of Jung’s theory of two basic pairs the functions of consciousness (sensing versus intuition; thinking versus feeling). In the context of this theory the consciousness isn’t a kind of neutral operator in functioning...
In this article the essence of wording errors’ in scientific texts and typical errors as: ambiguity, inadequate responses, paraphrases, defective responses are reviewed.
Morphology is the study of the form, shape and structure of an organism. The connection between the morphology and symbolism of trees is associated with the spirituals bonds existing between humans and trees. The common terms, such as „tree”, „trunk”, „branch”, „root”, „fruit”, „flower”, „leaf” have a specific meaning in botany. In addition these terms carry various symbolic meanings. This article...
In this paper basic biographical data are presented about Wojciech Urbański, the physicist, mathematician, and the university librarian. A special attention is paid to his publications in electrical engineering, particularly to the papers published in German, concerning the theory of potential, as well as to his contributions on the electric charge density distribution in conductive objects. His extensive...
Ernst (-Hartwig) Kantorowicz, born in Poznań (then Germany) in 1895, died in Princeton in 1963, is one of the most distinguished and influential historians (mediaevalists) of the 20th century. A descendent of an affluent Jewish-German (totally naturalized) family, after the rebirth of the Polish state in 1918 moved together with the family to Germany, took part in the World War I, struggled against...
Rhetoric of hatred is a phenomenon that has been featuring public discourse in Poland for the past years. It addresses arbitrarily and widely understood enemy, employs all possible means of accusation and unmasking, along with dichotomic divisions applied. The scope of its forms is highly diversified.
History, structure, organizational and functional principles of the International Institute of Molecular and Cell Biology in Warsaw are presented. Current developments and the influence of the Institute on Polish scientific milieu, particularly in light of current debate on necessity of reorganization of Polish institutions dealing with research and/or higher education, are being discussed.
The paper deals with the impact of fear and hope on human activities. The author asserts that civilization tends to evoke fear while culture tends to induce hope. To cope with fear, people try either to escape it or to fight it. In contrast, hope helps them to solve their economic, educational and political problems. In conclusion, the author argues that we can learn to hope.
Medicine, in the ancient time an empirical, often mysterious knowledge, aimed to help suffering people. It developed quickly and massively entering the way of scientific research in the last few centuries. Recently, it has shifted from natural towards social sciences to fulfill the demands and expectations of societies. Highly sophisticated and expensive tools and very complicated health care systems...
The article presents a project of the Code “Good Practice in High Learning Schools”, preparedfor the Conference of Rectors of the Polish High Learning Schools. In the first sectionauthor argues for the need od such a code, stressing its necessity for the universities as theinstitutions very important in the democratic states. The second section contains the shortcharacterictics of the structure of...
The article discusses a polemic that in 1961 developed in the Polish emigrant press appearing in London; it concerned the book entitled Millennium. A Thousand Years of Polish History, issued in Poland in several languages. Most objections were aroused by the presentation of Polish-Russian relations over the ages (especially in the 20th century). Three authors of the synthesis were accused of downright...
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